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Summary
Juvia's Place I AM MAGIC Liquid Concealer: Weightless full coverage concealer formulated to be the best full coverage concealer, great for all skin types and skin tones.
Features
- Sweat-proof
- Waterproof
Formulated Without
- Parabens
- Sulfates
Apply I Am Magic Concealer directly onto imperfections using doe-foot and blend softly using a sponge.
Tip: To brighten under eye use a lighter shade of concealer and to contour and define specific areas of the face use two shades darker.
Hydrogenated Polyisobutene, Water, Cetearyl Ethylhexanoate, Silica, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Caprylic/Capric Triglyceride, Butylene Glycol, Disteardimonium Hectorite, Isododecane, Silica Silylate, Disodium Stearoyl Glutamate, Sodium Chloride, Quaternium-90 Bentonite, Phenoxyethanol, Caprylyl Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-3 Diisostearate, Aluminum Hydroxide, Potassium Sorbate, Propylene Carbonate, Hexylene Glycol, Disodium EDTA, Tocopheryl Acetate, Dimethicone/Vinyl Dimethicone Crosspolymer. May Contain: Iron Oxides (CI 77492, 77491, 77499), Titanium Dioxide (CI 77891).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Concealer
- 1Under eye dark circles
- 1Undereye concealer, spot coverage, all over face
- 1Everyday
- 1Going Out
Describe Yourself
- 2Combination Skin
- 1Acne prone
- 1Dry skin type
- 1Mid 30's, Puffy Under Eyes, Dark Circles
- 1Sensitive skin
Most Helpful Positive Review
Great product … new packaging needed.
Love the product but 4 stars due to the packaging. Can become very sloppy.
Most Helpful Critical Review
Wanted to like it - caused severe allergic reactions
I unfortunately had severe reactions to these concealers and the matching foundations I got from this range. I made sure to check how my skin reacted to just concealer alone, foundation alone, and both on my skin together. I wanted to love this, I swear by this brand's lip products. But I have been ...
594 results
10/10 concealer
I never write reviews unless the product really WOWS me, and this product did just that ! I stopped into Ulta yesterday and purchased this on whim, and thank god I did. This is my new favorite concealer and i will definitely be purchasing again and again. I am very pale and loved that this brand had a shade for me as most brands don't! This concealer applies evenly, looks very natural while still offering good coverage, is very brightening, doesn't crease, and lasts all day. It genuinely boosts my confidence when I wear it. I love this product and would HIGHLY recommend.
Pretty good
I tried this concealer out and I tend to use concealer as foundation as it feels less cakey on my face and it worked great. A little but blended with a brush goes a long way you dont even need much of it. Love how inclusive Juvias Place is considering a lot of brands still lack that even in 2025… but anyways the ONLY con i will say is that if you have a lot of natural creasing in your undereye, just be cautious. Applying a little is best as the first time i used it i put a lot to get a full coverage look but it creased pretty bad. I since then apply a light amount and it works great. Would recommend!
great for medium to full coverage
I've had the same concealer bottle for 4 years now because a little really does go a long way. it's buildable but for my skin tone it doesn't completely cover under eye darkness like the tarte shape tape does.
JUVIA!! I'm gagged
Black girls get this. The shade range and finish is perfection.I use this as my high lighting concealer and my regular schemgular spot concealer. She has never let me down and she is AFFORABLE. I love me some high end foundations, but the concealers have never topped this.
LOVE SO MUCHH
I love this concealer a lot and it's my go to. it does get a bit leaky but the product itself is amazing