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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
- Vegan
e.l.f. Cosmetics' Big Mood Mega Volume & Lifting Mascara is a volumizing and lifting mascara with a uniquely shaped brush head to give you big, bold lashes that command attention.
Benefits
- Plumps & lifts your lashes all day
- Smooth, creamy formula infused with jojoba wax to hold lashes' curl
- Effortless application in 1 stroke
- Hourglass-shaped brush head separates & defines lashes
- Smudge & flake-resistant formula
- 100% vegan & cruelty-free
- 97% of users saw bigger and bolder lashes*
- 100% of users saw instant volume*
- 94% of users saw lifted lashes*
- 100% of users saw a lengthening effect*
- *In a consumer perception study after 8 hours
Formulated Without
- Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban & hydroquinone
Apply volumizing mascara starting at the root of the lashes in a zig zag motion working your way up. Apply additional coats to build to desired effect.
Never use if eye is injured, irritated or infected. Consult an eye doctor immediately in case of injury. Always handle and apply in a careful and sanitary manner. Do not dilute product with any additive or share with others.
Aqua, Copernicia Cerifera Cera, Stearic Acid, Hydrogenated Jojoba Oil, Glyceryl Stearate, Glycerin, Acacia Senegal Gum, Oleic/Linoleic/Linolenic Polyglycerides, Oryza Sativa Bran Cera, Vp/Eicosene Copolymer, Aminomethyl Propanol, Acrylates Copolymer, Phenoxyethanol, Hydroxyethylcellulose, Ethylhexylglycerin, Disodium Phosphate, Polysorbate 60, Sodium Phosphate. May Contain: Iron Oxides (CI 77499), Black 2 (CI 77266) (Nano).
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Reviews
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Ratings Distribution
Best Uses
- 1Everyday
- 1Casual
Describe Yourself
- 1Naturally Blonde
Most Helpful Positive Review
Big mood
I brought this from target as I was waiting for it to drop in stores. I actually like the lash it loud better but this isn't far behind . It's does what it says gives volume and curl. Doesn't transfer. Would definitely recommend
Most Helpful Critical Review
Viral Isn't Always Best
This is a generally "meh" mascara. Pigment is top-notch, I will give that. The wand is finicky and not the easiest to work with. The formula doesn't wear super well. Great initial application but after a few hours, like others have said, smudging and flaking happens and it's hard to recover once tha...
3568 results
not in love
basically what the tags say. the brush is so large to apply with for very little payout.
My least favorite product by elf
Verified Buyer
Reviewed at
I have tried to make this mascara work but it's just not meant to be. Every time I've tried to use this, it just flakes off within a couple of hours. Avoid at all costs.
Not so much
Verified Buyer
Reviewed at
This mascara does nothing for me except flake off. It's very disappointing.
Flaked and smudged
Verified Buyer
Reviewed at
Unfortunately this mascara flaked and smudged for me. It looked really good on at first, and just a little bit of product really went a long way. It didn't have a lot of holding power though and ended up mostly under my eyes.
Best mascara i've ever used
Verified Buyer
Reviewed at
I love this mascara so much! It provides a lot of volume and gives me the dark look I want. Unlike some brands that claim to be black but appear more brown, this one is perfect—especially the pitch black shade. It's definitely the best option out there! To be black. It's like brown. This one is perfect, especially the pitch black. It's the best option. Want, unlike some brands, where it's supposed to be black. It's like brown. This one is perfect, especially the pitch black. It's the best option